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Research Publications

tvstrategies, in collaboration with Tracy Swedlow’s InteractiveTV Today, aka [itvt], published two in-depth reports during 2009.


  1. •A Mid-Course Status Report for IPTV. Released Q1’09.

  2. •IPTV Middleware and Beyond: Service Delivery Platforms for Operator Growth and the Millennial Generation,  Released May 2009.

tvstrategies principal and consulting analyst Steven Hawley writes qualitative market and category analysis relating to IPTV and Multi-screen services that are delivered to Apps, pay TV and Internet-TV set-top boxes, mobile smartphones and other video-capable consumer electronics devices.

  1. •IPTV Content Protection, 119 pages, September 2008

  2. •IPTV, IMS and the Emergence of Multi-service Convergence, 298 pages, June 2008.

  3. •IPTV Test Measurement & Monitoring, 252 pages, January 2008.

  4. •IPTV Middleware, 344 pages, June 2007.

  5. •IPTV Video Quality: QoS and QoE, 144 pages, February 2007.


To purchase these reports or to inquire about MRG's IPTV Tracking Service, please contact MRG Inc.

Multimedia Research Group Inc. (MRG Inc), offers IPTV industry research services and reports that include a quarterly IPTV Technology & Content series.  The following reports were written for that series by Steven Hawley of tvstrategies, who also was Sr IPTV Analyst for MRG from 2006 to 2008.

Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity in the home.  In 2001, Steven Hawley wrote its first report on IPTV, called “Delivering Interactive Media to the Home.”   The report provided an in-depth examination of “telco video” (as it was known at the time), based on first-hand research with more than 65 companies that were building products and services for broadband operators providing video to residential subscribers at the time.  The report is no longer available.

GigaOm Pro is a new source of analyst research and commentary, focused on emerging technology markets. 


One of its first reports is The Future of Pay TV Services; an in-depth overview and analysis of the rapid transformation underway in the video business, by Steven Hawley of tvstrategies.  It discusses current IP technologies and their impact on traditional broadcast, cable and satellite TV.


During 2009, GigaOm Pro published several additional papers by Mr. Hawley. 

tvstrategies reports

Contact tvstrategies to purchases using a purchase order for invoicing and for multi-user / corporate / enterprise licenses.

Single user price $3,995.00

Departmental and corporate licenses are available

TV Software 2012: Middleware at a Crossroads 

Available now.  

This report is for TV and broadband service providers that are planning to deploy IPTV services for the first time, as well as for operators that are updating or replacing their existing platforms, but want to minimize the risks.

In addition to examining features, architectures and comparing the range of available solutions, the report also looks at key trends, as traditional pay TV evolves to deliver a consistent and relevant consumer experience across multiple screens.

Industry Research and Analysis with partners

Pyramid Research report - In October 2010, Pyramid Research published a report by Steven Hawley, entitled TV Anywhere: How the Internet & Mobile Technologies Will Change the Pay-TV Industry, $3,495, available from Pyramid.  The report details the range of conventional, hybrid, and new technologies that are creating new business models.  The 71-page report analyzes the current state of Internet TV, including service models, consumer-facing services, and underlying enabling technologies. 


The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and anti-piracy security continue to fall away.

The Diffusion Group report - Internet-Enabled Video Service Models for Pay TV Service Providers

TDG commissioned Steven Hawley to audit and analyze six example service models for potential IP based services, for Cisco Systems. The resulting 2011 report examines the service models in detail:

  1. •"TV Everywhere" - Delivering TV content to non-set-top devices using an Authentication model,

  2. •Offering Internet-delivered video content to the TV,

  3. •Offering movies and TV shows through an online video storefront,

  4. •Providing TV apps and selling them through an application storefront,

  5. •Remote-storage Digital Video Recorder (RS-DVR), in which some or all storage is cloud-based, and,

  6. •Selling transport services to third parties as a wholesale CDN.