August 2016 – Middleware plays an important role in helping pay TV operators address competitive challenges, facilitate rapid service evolution, and reduce costs.
Written by tvstrategies principal analyst Steven Hawley and published in August 2016 by the analyst firm SNL Kagan (an S&P Global company), this report provides an in-depth category analysis and global forecast for client-side TV middleware software category, as implemented in pay TV customer premises equipment (CPE), which consists of TV Set-top Boxes and IP-Hybrid Home Media (video) Gateways.
About this Report
This report identifies client TV middleware form-factors and functionality, the devices they run on, resources for application development, and technical standards environments. In addition to the global forecast, an overview of software pricing practices, pricing models and additional costs is also included. The report is available only from SNL Kagan, on a direct basis.
The report also identifies and evaluates consumer, device, technology and vendor trends, and concludes by making recommendations for service providers, as well as for software developers in the category.
- The client middleware category continues to be a work in progress. Operators play a major role in driving vendor product roadmaps, so the category both facilitates and reflects the state-of-the-art in the presentation of pay TV services to consumers
- Standardized approaches to client middleware have largely taken the place of all-proprietary solutions. Vendors differentiate themselves more on professional services such as software integration, customization; and less on unique technology
- Google’s Android TV gives operators a rapid path to market and access to the Google ecosystem, at a cost of diluting or losing their own customer relationships Category drivers
The greatest market influencers driving the middleware category include:
- Competition to operators from multiple fronts, including other pay TV operators, direct-to-consumer over the top offerings, and device-ecosystem providers that represent both a threat and an opportunity
- Evolving consumer expectations for a common, responsive and consistent experience, regardless of device or method of access.
- Ongoing evolution of the enabling technologies that distribute and enable the consumer experience and keep the content secure, while minimizing costs and leveraging existing and new CPE and delivery infrastructure
The report describes and evaluates the offerings of nineteen client software vendors.
The vendors are ADB Global, Alticast, ARRIS (Pace), Cisco, Espial, Google, httv, Irdeto, Nagra (OpenTV), Netgem, SoftAtHome, Technicolor, TiVo (Cubiware), Wyplay, Zappware, Zenterio, and Zodiac Interactive.
The report also includes a detailed set of tables that identify the offerings of these 19 vendors and their solutions. These tables include their product ranges, their market focuses and key customers, more than 150 features and use cases supported (or not supported) by their solutions, device support, and vendor partnerships.