Published in June 2013, and available now from MRG, this report provides an in-depth introduction and analysis of the next great market opportunity for companies that provide telecommunications, pay-TV, online video and digital home solutions to consumers: the Connected Car. This opportunity is equally available to companies that provide the devices, software, and infrastructure elements that enable those solutions.
Think of the Connected Car as a new device for your mobile communications/entertainment plan. It’s an extension of the personal entertainment cloud and a new screen for an operator’s multiscreen video service. It can leverage proximity and device presence functionality using a cellular provider’s 4G network. It can use GPS to help you avoid heavy traffic and apps with maps and instant messaging to notify colleagues of where you are and how long it will take to get to your meeting. The Connected Car can also prompt your home control system to turn up your thermostat and deactivate your home alarm system when you round the corner of your street.
This report identifies the B2C, B2B and B2B2C opportunities that the Connected Car brings to the communications and digital entertainment industries, and presents the systems, consumer-facing solutions, use-cases and the trends associated with them. These range from connected entertainment to personal connectivity, location-aware services, social media, home control, home monitoring, and mobile payments.
The report also provides a five year forecast for the available market of in-vehicle infotainment systems and in-vehicle cellular market penetration and growth rates. The forecast covers passenger cars, SUVs, light trucks and RVs purchased by mainstream consumers, but not commercial vehicles.