Established in 2001, tvstrategies™ (Advanced Media Strategies LLC) provides subject matter expertise, industry analysis, consulting and program management services, relating to the systems, software and technologies that enable the secure delivery of digital and IP video services by providers of telecommunications services and digital content. These services include live and time-shifted multichannel television, DVR, video on demand and other related interactive services that complement the TV experience.
tvstrategies™ (Advanced Media Strategies LLC) was established in 2001 by Steven Hawley, an independent consultant and industry analyst that has been involved with IPTV since 2000, and with online, software, telecom and computer technologies for years prior to that.
TV’s transition from the living room to the world at large is complete. Now, consumers can access it from their favorite coffee shop, on the train, and in the Connected Car. Today’s consumers simply expect to enjoy these services as they move through the course of their day. TV service providers, content providers, and advertisers are in a better position than ever, to build creative and compelling experiences that make the best use of this new-found reach.
The TV experience has become a mash-up of video programming complemented by content from the Web, social media and ‘unicast’ advertising. From a service delivery and technology perspective, the default environment for the consumer experience is just as likely (for some audiences, even more likely!) to be on mobile smartphones, tablets, PCs and streaming video players, than it is to be on a TV set-top box. Advances in content discovery, recommendation, speech and gesture recognition can further enrich the experience.
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